March 25, 2020
6:00 PM - Luton
A lead developed via social media is seven times more likely to close, but social media isn’t all about selling in the traditional sense. Social selling can work incredibly well if you have a solid strategy in place. Consumers are becoming increasingly savvy online, so it’s more important than ever that businesses understand their customers.
At this latest Marketing Club at the University of Bedfordshire, Luton, we will look at how to develop a social strategy and navigate the social media buying journey of a customer.
You’ll learn how to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales. Most importantly, you’ll learn how to measure your ROI to make sure that social selling is working for you.
The price to attend this event is free for University of Bedfordshire students.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.