April 07, 2020
5:30 PM - Cardiff
Rory Sutherland, the Vice Chairman of Ogilvy UK, acclaimed Behavioural Economist and with over seven million views, TED Talk superstar is joining CIM Wales to show us how our ideas, products and brands can triumph in defiance of logic.
In our data-driven age, businesses usually try to use logic, algorithms and theory to drive sales and solve problems. But there’s a problem with this rational approach: humans are innately illogical, and make unconscious decisions based largely on our emotions. What if there was a deeper, underlying logic to explain our irrational selves? How can leading marketers tap into it to drive their brands, products and businesses to global success?
In this talk, Rory will blend cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, to show why the demand for logic – from so-called economists, technocrats, managers, analysts and spreadsheet-tweakers – is stifling our ability to solve problems and find creative solutions.
Discover the science of knowing what economists are wrong about, and how our biggest breakthroughs may lie not in logic and more data, but in the equally important skill of knowing when and how to abandon it. And, in today’s algorithmically-obsessed age, why alchemy is more valuable than ever.
CPD category: Insights
Duration: 1 hour
Registration and networking is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.