May 19, 2020

6:00 PM - Edinburgh


With a growing number of organisations realising the importance of using data-led insights and audience research as a pillar of building digital strategies, how can marketers and digital professionals keep on top of the seemingly endless supply of data and research methods? Which ones should organisations employ, and which actually provide real value in the development of a clear digital strategy?

In this session, we’ll look at the power of data and different research methods and the impact they have on strategic thinking.

With over seven years’ digital experience in marketing, insights and strategy, Will Smith is a Digital Strategist with award-winning agency, Equator, helping brands reach their desired digital state across a wide variety of sectors including banking and finance, insurance, technology and hotels and travel.

CPD category: Strategy
Duration: 1 hour

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 19:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.

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DoubleTree by Hilton Edinburgh City Centre
34 Bread Street
United Kingdom

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Sector: Non-specific

Region: Scotland
Map link: click here

Speakers: Will Smith


Regional Events team

+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £15

The prices shown are inclusive of VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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