Accessibility - why inclusivity really matters

March 09, 2020

5:30 PM - Cambridge

CIM and Anglia Ruskin University Marketing Club’s next event will focus on the important topic of Accessibility. Katie Booth, Strategy and Relationship Lead at Granite 5 will suggest that the one place where digital marketing is playing catch up with offline is in the arena of ‘inclusivity’.

Whilst the physical world has been developing products, goods and experiences to be accessible to all for many years, the digital world is at the beginning of the journey. But simple changes can make massive differences to the user experience (UX) in the truest sense of the term.

•    Which user groups should you be considering?
•    What to think about from a design perspective?
We’ll also take you through the potential pitfalls of trying to achieve everything on one site, and show you where we think the happy medium lies. With a little bit of thinking, we can all change the world, one website at a time.

Attendance is free for Anglia Ruskin University students.

CPD category: Customer experience
Duration: 2 hours

Registration and networking is from 17:30, the event starts at 18:00 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking.

This event has now passed