Marketing insights and the subconscious mind

There are many research methodologies that exist out there, but they can’t access the true seat of our decision making – the subconscious mind. 

At Neuro-Insight we measure subconscious brain response using a specialist technology to help global brands and media owners to understand how the brain responds to their content and the ever-growing media context landscape we live in. 

We will be sharing some inspiring insights around driving creative effectiveness in marketing and how to get the best out of a range of media contexts. 

We will also be giving you the chance to show us your brain measurement headset fitting skills.

Speakers - Shazia Ginai and Holly Jordan

Shazia Ginai is the CEO of Neuro-Insight in the UK, a leading neuromarketing agency, managing the growth of the business and overseeing projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd.  Shazia has a passion for truly actionable insights and the human story told through data

Holly Jordan is Head of media effectiveness at Neuro-Insight UK. Holly studied psychology at undergraduate level and has worked in a strategic consultancy and for the insight team at Centrica. In her four years at Neuro-Insight, Holly has led methodology design and execution of research across a range of brand and media clients, producing extensive analysis and debrief presentations for global projects, as well as running workshops for clients to help share her extensive knowledge on the world of subconscious insight.

London South Bank University students can attend this event free of charge.