March 02, 2020
6:00 PM - London
At this latest UEL/CIM Marketing Club event we will look at why everyone is jumping on the podcast advertising bandwagon. Using Spotify as an example we will explore what it is, how you buy it, how you measure it and the different types of ads there are (e.g. host ads).
The session will also cover:
- The advantages of podcast advertising
- The obstacles of podcast advertising
- How Spotify’s recent announcement on advanced measurement will be changing the space
- The creative element: Interactive voice ads have just been introduced by Pandora; what could this mean for podcast advertising?
- The UK audience
- An example brief
We will end with a group task – working from a brief to launch a new product you will be able to practice creating your own podcast advertisement.
Speakers: Lisa Sajwani and Omri Kedem, Croud Digital
Lisa Sajwani is the Strategy and Planning Executive at digital marketing agency Croud, where she deep dives into competitor and market analysis to unlock opportunities for Croud's clients. She has previously worked for Sainsbury's owned data-driven marketing agency i2C (home of the Nectar card), where she used offline customer data and insights to create proposals for clients and prospects.
Omri Kedem is a Senior Programmatic Media Manager at digital marketing agency Croud, where he is responsible for planning and executing display programmatic campaigns and undertaking industry analysis. He began his career in Publicis Media working on their network agency trading desk with big-name clients such as Fiat Chrysler, Maserati, Samsung and Procter & Gamble.
Attendance is free for University of East London Students.
CPD Category: Integrated marketing communications
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.