Member Exclusive: Supercharge your SEO and first-party data strategy
- Broadcast: Wednesday 18 May 2022
- Graham Hansell
- 18 May 2022
If your marketing strategy is reliant on paid media and the previous generation of analytics, now is the time to plan for change.
Get ahead of the curve with this member exclusive webinar. Data expert Graham Hansell will share his tips on how to grow your SEO and reduce the risk of lost traffic when both third-party cookies and Google Universal Analytics stop serving data to marketers in 2023.
In this session, you will learn how to see Google Analytics 4 as an opportunity to plan and implement a strong privacy-focused measurement strategy. You will also discover how to improve your first-party customer data collection and make sure you’re prepared for the changes to come.
Tune in live for the chance to take part in our Q&A session and ask your questions to Graham, course director for CIM’s brand-new First-Party Data Strategy training.
Members can watch the session on demand to find out:
- How to benefit from the new Google Analytics 4
- How to grow your SEO to avoid loss of traffic
- How to build a strong measurement strategy.
Member only content
Become a member to enjoy full access to this article and a wide variety of digital content and features on our site. Join CIM from just £15.00 per month for an annual membership.
If you are already a Member please log in by the button below.
Guest Membership is free and gives you access to some areas of our website(s) that are unavailable to non-members (this page for example).
Please enter your email address below... please be accurate as an email will be sent to that address to confirm ownership. A link will be provided within the email which will then enable you to enter your name and password.
About the Speaker
- 0 views