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Member Exclusive: Drive brand growth with Inclusive Marketing
- Live broadcast: Wednesday 25 June 2025
- 13:00 BST
- 25 June 2025
In recognition of UK Pride month, join us for a member exclusive session on Strategic Inclusive Marketing.
In a rapidly diversifying global market, inclusive brand and marketing is a core capability for today’s progressive marketeer. Strategic inclusive marketing is more than representation and positive portrayal in the creative output, its embedding DEI upstream into your brand strategy, to drive sustainable growth.
However, against the fear of online backlash, and the DEI rollback in the US, we are starting to see the fallout of this for brands in the UK. Progressive marketing will always come with a level of risk, and whilst you can not remove the risk, you can mitigate it. How you respond now can have implications for brand trust, authenticity and your consumer/customer perceptions.
In this session, learn what DEI is, in the context of brand and marketing, and how it can help activate and deliver on your business goals. Unpack insights into what actually makes an effective inclusive marketing campaign, using case studies to bring learnings to life. Explore practical tips on how to create authentic narratives in your own comms outputs, that best represent your brand, and the communities it serves, in an impactful way. Develop effective strategies for how to mitigate potential brand risk so you are equipped on how best to engage, and sell your recommendation in.
This session will help you:
● Improve your creative effectiveness
● Grow your brand into new markets
● Reduce your level of brand reputation risk
Log in below to register for this webinar and learn about how your brand can do more to be inclusive.
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