FAQs
Log in
MyCIM
CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope
- 19 March 2020
When is it good to be bad?
This podcast will:
- Explore the concept of anti-marketing and its power in attracting consumers
- Examine whether negging works as an advertising strategy
- Identify where shock tactics are effective at changing public behaviour
- 0 views
