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Marketers in the world's new financial nexus pause (briefly) for thought
- 30 May 2025
The UAE Financial Marketing Leaders’ Summit, A rare meeting of senior financial marketers took place in Dubai on the 29th of April. Sponsored by the Chartered Institute of Marketing, the World Media Group, EI Advisory and Reuters and hosted by HSBC, the event brought together major institutions to discuss key challenges and opportunities.
Attendees debated crucial topics including channels, content, digital, AI, events and ROI. Chris Hughes, editor in chief of Abu Dhabi Finance Week, recounts the event, delving into discussions on the challenges facing financial marketers in the UAE.
‘’We should really do this again’’ - the timeless phrase that indicates when a meeting has really gone well.
This was the consensus at HSBCs Middle East HQ in April, as the senior executives charged with marketing the UAEs financial economy gathered for the inaugural Financial Marketing Leaders’ Summit.
A somewhat rare meeting, it brought together global institutions like JP Morgan, HSBC, Standard Chartered, Emirates NBD, Allianz and Mashreq mixed with representatives from UAE Government linked financial entities like IHC, Abu Dhabi Global Market, Central Bank and ADQ alongside platforms like Reuters & The Economist and a sprinkling of advisors from EI, Insight Discovery, Casey Wishart, FTI and Edelman.
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