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Building in inclusivity, equality, and diversity
- 24 March 2025
Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying. Yet, despite this, some companies are scaling back their DEI initiatives in response to shifting political climates, raising concerns about the future of workplace inclusivity.
While HR often handles DEI, it needs support from all departments, including marketing. Marketing, in particular, plays a major role in ensuring that DEI is not just an initiative but a central part of company culture. As the bridge between brands and consumers, marketing teams take DEI from being a standalone initiative and turn it into a core aspect of company culture and brand identity. They are responsible for turning corporate strategy and brand values into the words, images, and messages that shape both internal and external communications.
In an increasingly diverse and competitive market, businesses that ignore DEI risk alienating employees and customers. "DEI are not just initiatives; they are the tools that are required for the success of businesses to operate," says Natalie Alberta Dusey, Global Chief of Staff at Meet The People. "I have realised that DEI cannot be viewed as a one-off exercise; it has to be an integral part of the company's operations, including hiring and retention, decision-making, and creative strategy."
The benefits of a strong DEI strategy are clear: more innovation, stronger brand loyalty, and increased profitability. So, how can marketing leaders effectively embed DEI into business culture?
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