Low budget, high impact: mastering resourceful content creation Exchange_Lock

Low budget, high impact: mastering resourceful content creation

Fresh, unique content is the fuel for any successful digital marketing strategy. Whether the goal is to drive website traffic via SEO or social media, generate more conversions, or continue to nurture that all-important relationship with your existing audience, you need a steady supply of content.

However, erratically publishing generic blogs and uninspiring social media posts is not the answer. You need high-quality content and a careful strategy to make an impact and remain competitive. Yet finding time to produce it or hiring an expert may not always be an option, especially if you're a small business, startup, or simply feeling the squeeze. The latest IPA Bellwether report shows that there's still industry uncertainty amongst marketers despite encouraging signs around budget resilience.

Forecasts aside, the pressure to consistently produce quality content that packs a punch may be daunting, but it doesn't have to break the bank. Experts offer their advice on creating impactful content, even with limited budgets and resources.

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Lucy Handley Editor-at-large, Catalyst magazine CIM
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