PR Smith

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PR Smith is an international speaker, a TEDx Talker, a marketing author and founder of SOSTAC^® Planning methodology. Paul hosts a weekly AI chat (on Linkedin). Paul also founded the Great Sportsmanship Programme an NFP edutainment programme which inspires a new generation of global citizens - through short stories about sportsmanship.  

CIM list SOSTAC® Planning in the Top 3 business models in the world. SOSTAC^® is now adopted by blue-chips like LinkedIn and KPMG, start-ups, disruptors and SMEs across the world. 

Paul has trained hundreds of companies from IBM HQ in Upstate New York to Linkedin to disruptive small businesses from London – Quala Lumpur and Abu Dhabi to Aberdeen.   

Paul’s 7 books (translated into 8 languages) include the best-selling, Marketing Communications (8^th ed in 2024) - ‘a marketing major’ (CIM); while Digital Marketing Excellence 6^th ed. is ‘recommended reading’ (CIM); & his smallest, yet most popular, book is the SOSTAC^® Guide to your Perfect Digital Marketing Plan 2025 (AI edition). 

He started working with a Belgian Multinational in Dublin and London, changed to marketing Christmas Crackers in the USA, to founding a consortium of British universities to produce the world’s first series of digitised courses on marketing (sold in 60+ countries), to establishing China’s first short game golf centre, to launching Northern Ireland’s first Digital Creative hub (real world and virtual world), to marketing a solution to decarbonise Europe (launched by the Deputy PM in Trinity College Dublin) and now rolling out across Europe.

Paul is a CIM Fellow.

PR Smith Books:

Smith, PR (2025) SOSTAC® Guide (AI ed.) to your Perfect Digital Marketing Plan       

Smith, PR & Chaffey, D. (2022) Digital Marketing Excellence, 6^th ed., Routledge

Smith, PR  & Zook, Z. (2024) Marketing Communications - offline and online integration, engagement and analytics, 8^th ed., Kogan Page*

Smith, PR (2011) SOSTAC® Guide to writing the perfect plan, self-published eBook

Smith, PR (2009) Great Moments of Sportsmanship, PR Smith self-published.

Smith, PR (2003) Great Answers to Tough Marketing Questions, 2nd ed., Kogan Page

Smith, PR, Berry C & Pulford, A (1999) Strategic Marketing Communications, Rev. ed., Kogan P.