Maria Alvarado

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Maria is a Global Insights & Analytics transformational leader.

A passionate believer in consumer centricity as a key driver of business growth, as well as a believer in the power of applied marketing science, Maria holds 30 years of experience in driving brand growth through embedding consumer and shopper understanding in business strategy.

She has designed and implemented consumer landscape projects and leveraged them to set the foundation for brand and corporate growth strategies, for Kraft, Mondelez International, Bahlsen among others.

Previous roles included Vice President and Global Head of Insights & Analytics for Mondelez International. Head of Consumer Insights & Strategy for Kraft Europe. Executive Director for the IE Center for Consumer Driven Growth, whilst currently is Senior Partner with Brand Leadership Group