Ishbel Macleod

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Ishbel began her career in social media nine years ago, when she became The Drum’s first dedicated social media executive. After three years learning from viewing and reviewing fantastic social campaigns, she took her skills agency-side.

Since then, she has worked with big-name brands such as Clydesdale Bank, digital bank B, SUBWAY Scotland, Highland Park and Worldwide Cancer Research to deliver social media and communication campaigns that drive results. As marketing manager for Hydrogen, Scotland’s largest dedicated social media agency, Ishbel is responsible for the creation and implementation of social media strategies across clients.

Ishbel is passionate about learning and was delighted to be one of the first ACIMs in the UK to become a Chartered Marketer.