Charlie Dawson

Charlie Dawson is the founder of The Foundation, a consultancy set up in 1999 to help organisations be customer-led, not financially led, creating value for customers as the first priority but also for the business, in order that commercial success is decisive and sustained.

The growth of The Foundation has meant learning what it takes to put customer-led ideas into practice. It has meant bringing together skills usually found separately, in particular customer and business understanding. Charlie is also the author of The Customer Copernicus: How to be customer led.