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A Californian based in Europe for 30 years, Allyson applies her international consulting experience, MBA education with Dr. Peter Drucker and languages to the company she founded, International Marketing Partners.
Allyson previously served as a non-executive director for CIM, and is author of both editions of best-selling book Working with Americans, and all three editions of Marketing in the USA.
Allyson is a regular marketing spokesperson in the media. Besides joining the past four seasons of BBC’s The Apprentice, Allyson was Sky News' "Muse of Marketing" for 4 years alongside appearances for CNBC’s The Business Class, BBC News, CNN, FT, USA Today and The Wall Street Journal.
You can browse her latest content in partnership with CIM below.