The Sustainable Marketer - Online Course

Overview

This course provides marketers with an opportunity to develop a strategic approach towards sustainability within their organisation and to become part of the solution to a global issue. The Sustainable Marketer looks at the changing operating landscape, how to reframe traditional marketing models through a responsible lens. We will also explore carbon budgets, greenwashing and actions plans which support and drive your organisations sustainable agenda.

You will have access to the content for twelve months.

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.

For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.

Who should attend?

This course is designed for marketers at all levels and disciplines as well as business professionals across multiple functions looking for the skills to navigate the rapidly changing operating landscape and effectively contribute to their organisations' sustainability agenda.

Learning outcomes

• Understand the changing sustainability landscape
• Developing the role of marketing in sustainability
• How key stakeholder viewpoints are changing
• Understanding the concept of circularity
• Developing partnership and greening initiatives
• Applying a sustainable lens across traditional marketing models
• Alternative platforms and resources that support greener marketing
• Understanding The Green Claims Code and global regulations
• Understanding the significance of carbon budgets and their role
• The metrics that align sustainability and decarbonisation targets
• How to develop a Sustainable Marketing Action Plan