Social Marketing and Cause Marketing

Overview

This course explores social marketing and cause marketing, taking a look at what they are and why they're important. We look at how building them into your marketing strategy, plans and actions could be key to supporting your organisation’s sustainable agendas. Looking beyond the products and services you sell, you’ll consider the broader actions and impacts you can achieve for people, planet and profit.

You will have access to the content for twelve months.

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.

For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.

Who should attend?

This programme is designed for marketers at all levels and disciplines who want to explore and deploy a broader range of tactics to influence, engage and ultimately drive the kinds of behaviour change required to put us on a path to a more sustainable future.

Learning outcomes

• An understanding of what social marketing and cause marketing are
• The role they play in marketing and supporting sustainable agendas
• Why they are an important part of any marketing strategy
• Why use social marketing and cause marketing, and the value exchange
• The challenges and opportunities around social marketing and cause marketing
• How to plan your social marketing and cause marketing activity
• The measures and metrics that are key to social marketing and cause marketing