Greenwashing 101

Overview

Greenwashing 101 is designed for Marketers at all levels and any business function who wants to know more about greenwashing.

Greenwashing can come from any function in an organisation and is the responsibility of the business as a whole, although it is more often than not associated with marketing and communications. This three-hour online course looks at greenwashing, what it is, why organisations do it, the different forms it shows up in, and why it is such a damaging practice. You’ll look at the regulations and guidelines being introduced to try and stop it, explore real-life examples, and gain the knowledge to identify it and, to the best of your ability prevent it.

You will have access to the content for twelve months.

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.

For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.

Who should attend?

This course is designed for marketers at all levels and disciplines as well as business professionals across multiple functions seeking a comprehensive understanding of greenwashing, including its definition, the regulatory landscape encompassing misleading claims, and effective strategies to ensure responsible advertising and communications of products and services when it comes to making green claims.

Learning outcomes

• An introduction to greenwashing
• Why greenwashing is everyone's responsibility
• How to identify deceptive tactics used in greenwashing
• Understand the regulations and guidelines for 'green' claims
• How regulations present marketing challenges and opportunities
• Develop knowledge and confidence to identify, question and challenge greenwashing
• Tips, advice, and how to build an audit process for managing green claims