Copywriting - Writing for Digital Channels

Overview

Copywriting is fundamental to all areas of digital marketing. The challenge for digital copywriters is that copy has to be adapted to a wide range of channels and purposes. Through understanding how copywriting influences the purchasing decision of prospects and customers, the professional digital copywriter is able to improve performance of all awareness, conversion and retention campaigns.

This online, on-demand course will help you develop the core skills for writing digital marketing copy, including how to:

• Create content for websites and landing pages
• Write for search engine optimisation (SEO)
• Repurpose content for social media
• Write personalised email copy

This flexible course is built around 6 hours of online study across three modules. To help you apply insights and top tips directly to your own work, you’ll have access to the content for twelve months.

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day. 

For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions about technical requirements. 

Who should attend?

This course is for anybody who wants to develop digital marketing copywriting skills. No previous knowledge or experience is required.

Learning outcomes

Writing for digital channels

• How to approach digital copywriting
• How to design and structure websites
• Writing for websites and landing pages

Writing for SEO

• The five basic SEO principles
• How to identify the right keywords
• How to ensure readability and conversion

Writing for social media and emails

• How to build an engaged audience
• How to repurpose content for social media
• Write effective email copy