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• Catalyst

  Catalyst issue 2 | 2024: The great turn-off

  It used to be headline-worthy when marketers removed more of their models’ clothing than was strictly necessary. The ‘Diet Coke moment’ even entered everyday language. Now, however, does sex really sell?
• Catalyst

  Catalyst issue 1 | 2024: Golden handcuffs

  This issue of Catalyst explores marketing at Paris 2024, the power of storytelling, evolving loyalty schemes, and the growing tension between greenwashing and greenhushing.
• Catalyst

  Catalyst issue 4 | 2023: A step up

  In our main feature this issue, we explore the lessons to be learned in the weight-loss industry. You can’t fail to have noticed the headlines surrounding the new ‘wonder drugs’, Ozempic and Wegovy. But what does this mean for the roughly $261 billion weight-loss industry as a whole?
• Catalyst

  Catalyst issue 3 | 2023: New generation

  This issue, we have shone a light on some of the opportunities and challenges entrepreneurs and small businesses face in competing with ‘the big boys.’
• Catalyst

  Catalyst issue 2 | 2023: Off the bandwagon

  Chris Stokel-Walker looks at the need for brands to stand strong in their words by backing them up with actions. If your brand isn’t relevant to a cultural or social moment, should you still chip in with your say, or step away from the bandwagon?
• Catalyst

  Catalyst issue 1 | 2023: Deep immersion

  This issue is rich with ideas on how to navigate a tough market with the honesty and authenticity that today’s consumers demand. We hear from Avon’s chief marketing officer Kristof Neirynck, on how he is finding the untapped niches of growth that make the best use of its hero products.
• Catalyst

  Catalyst issue 3 | 2025: Stamp of approval

• Catalyst

  Catalyst issue 4 | 2025: Festive bounce-back

• Webinar

  Member Exclusive: Back to Business - B2B Marketing Strategies for 2026

  Member Exclusive
• Event

  CIM Socials

  Creating a positive narrative in a world where we expect brands to be good citizens
• Event

  CIM Socials

  Building winning e-commerce strategies: A career journey with John Bruce
• Study Centre

  Business Consort – Digital & Social Media Academy

• Study Centre

  Management Development Centre

• Study Centre

  Oxford College of Marketing

• Study Centre

  Cardiff and Vale College

• Study Centre

  Gower College Swansea

• Study Centre

  Oxford College of Marketing – Glasgow

• Study Centre

  Oxford College of Marketing – Stellenbosch (Cape Town)