Showing 18 of 528 results
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Article
Articles
Explore the latest thought leadership and expert commentary on key marketing topics. Our articles offer diverse perspectives on everything from emerging data trends and digital innovation to brand strategy and consumer behaviour. Stay informed with insightful, up-to-date content that helps marketing professionals navigate a rapidly evolving landscape.
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Webinar
Webinars
Hosted monthly by subject matter experts, our member-exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing, with practical learnings you can apply immediately.
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Podcast
Podcasts
Our podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, this podcast is your essential resource for staying ahead of the curve.
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Catalyst
Catalyst
Catalyst is CIM’s exclusive member only magazine for strategic marketers, delivering cutting edge insights, expert analysis, and thought leadership across the marketing profession.
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Course
Search Engine Marketing (SEM) Planning Principles
Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
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Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
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Course
Search Engine Optimisation (SEO)
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
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B2B Digital Marketing Planning and Techniques
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
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Course
Digital Marketing Channels
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
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Course
Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
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Course
Influencer Marketing
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
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Course
Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
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Course
AI Customer Journey
Effectively leverage AI to optimise the customer journey for superior customer experiences.
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AI Enabled Content Production
How to use Generative AI tools for creating text, images, animations and videos.
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Course
Digital Copywriting Techniques
A practical course for improving digital copy across web, email and social media platforms.
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Course
Google Analytics 4 (GA4) Advanced
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
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Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
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Filmmaking Storytelling Fundamentals
Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK's lead organisation for film and the moving image, the BFI (British Film Institute)
