Marketing Principles

Duration:	1 day
Level:	Principles
Code:	0550

Pricing

In-Person:	£599.00
Virtual:	£499.00
Member In-Person:	Log in for prices
Member Virtual:	Log in for prices

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Virtual

In-Person

Overview

Every organisation understands the importance of marketing and its contribution to achieving growth and profitability. Through marketing, organisations can build awareness, generate interest, and foster customer loyalty. This course introduces the key marketing concepts, tools and models to ensure that your marketing investment can establish a strong market presence, build relationships with customers, and achieve success in a competitive landscape. The course is supported with best practice examples demonstrating how to improve marketing effectiveness from across B2C, B2B, NFP and the public sector.

Who should attend?

No prior knowledge of marketing is required. Suitable for those working in B2C, B2B, NFP and the public sector.

Learning outcomes

The core principles of marketing: concepts, models and techniques
How marketing builds customer relationships and value
Review marketing planning frameworks, including SOSTAC®
How to use market research in different marketing contexts
The importance of brand positioning and proposition development
Profiling, segmentation and targeting strategies
How to manage customer experience and the customer journey
Product, pricing, channel management and customer service
How to ensure your marketing is ethical and legally compliant
How to measure the effectiveness of marketing campaigns

Testimonials

"A great course and tutor, all content was explained well and questions answered thoroughly."

Sam Briggs Postgraduate Recruitment Officer University of Lincoln

"The trainer was very knowledgeable and provided real life case studies, putting all principles into practice."

Hannah Carlton Development and Alumni Officer University of Lincoln

"Very good, very informative and relevant."

Charlotte Forrester Education Administrator The Christie School of Oncology

Train your team

This CIM course can be delivered virtually or on-site for corporate teams and can be tailored to your specific requirements. For details contact training@cim.co.uk

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical-based training to take back to the office.
Small class sizes to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Principles, Intermediate and Advanced.

Pricing

In-Person:	£599.00
Virtual:	£499.00
Member In-Person:	Log in for prices
Member Virtual:	Log in for prices

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Course Dates

Start Date	Duration	Location
29 Jan 2025	1d	Virtual	Add to Basket Added	Book Now
17 Feb 2025	1d	London	Add to Basket Added	Book Now
26 Mar 2025	1d	Virtual	Add to Basket Added	Book Now
16 Apr 2025	1d	Virtual	Add to Basket Added	Book Now
15 May 2025	1d	London	Add to Basket Added	Book Now
25 Jun 2025	1d	Virtual	Add to Basket Added	Book Now

For help choosing the right course, call our expert team.

+44(0)1628 427360

Course Director

Richard Mayer

Richard has been actively involved in marketing training and education for over 20 years working for a range of clients across multiple sectors both in the UK and internationally including HSBC, Heinz, Microsoft, Jaguar Land Rover, Ford and Sony. Richard is passionate on the central role and contribution that marketing can play in delivering business performance. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a specific focus on marketing strategy, marketing planning and execution, brand management and marketing communication.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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Marketing Principles

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Overview

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Learning outcomes

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Train your team

The CIM Experience

Pricing

Course Dates

Course Director

Richard Mayer

Virtual delivery

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