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• Article

  QNB signs flagship deal with the Chartered Institute of Marketing to upskill staff

  The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team.
• Article

  Beyond sustainability: What marketers need to know about Regenerative Marketing

  In this article, CIM member Rushana Khusainova discusses the new concept of regenerative marketing, which goes one step further than traditional sustainability.
• Article

  Proving marketing’s value: answers to your top measurement questions

  Gavin Llewellyn answers the most popular questions from CIM members, focusing on making measurement accessible, actionable and aligned with what senior leaders want to see.
• Article

  Update on the latest marketing legislation

  Update on the latest marketing legislation and what it means to marketers
• Article

  New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

  The Chartered Institute of Marketing (CIM) and Meirc Training and Consulting have formed a first-of-its-kind training partnership in a joint mission to elevate marketing capability in the UAE and throughout the Gulf Cooperation Council (GCC).
• Article

  Your practical guide to the latest digital marketing trends

  This article explores some of the latest digital trends out there, drawing on insights from leaders across the industry. 
• Article

  How AI and psychology are redefining the customer journey

  The merging of behavioural science and AI is not only changing how people interact with brands, but how they think, decide, and connect.
• Article

  How to unlock growth through a powerful brand identity: Your questions answered

  In September’s member exclusive webinar, Max Stricker discussed the importance of building a powerful brand identity.
• Article

  Webinar recap: Digital marketing trends shaping the future

  In the most recent Marketing Club webinar, Daniel Rowles discussed the impact of generative AI on digital marketing.
• Article

  What types of digital marketers are there?

  If you’re thinking about starting a career in marketing or wondering whether you want to specialise, let’s dive into what’s out there.
• Article

  Making your budget work for you

  As Chancellor Rachel Reeves prepares to deliver the Autumn Statement, many marketers will be thinking about how to make their budgets stretch even further.
• Article

  Media Round-Up: New CIM global partnership, Data Use and Access Act, AI-driven marketing

  As we enter the latter stages of 2025, CIM continues to raise its voice in the national and international media and across Government.
• Article

  Reimagining financial marketing in the age of AI

  Insights from the APAC Financial Services Marketing Leaders' Summit, Singapore 2025
• Article

  Webinar recap: Black Friday guide to short vs long-term benefits

• Webinar

  Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

  Member Exclusive
• Webinar

  Member Exclusive: How to successfully implement social media listening to support your strategy

  Member Exclusive
• Webinar

  Member Exclusive: Elevate your marketing by utilising generative AI and language models

  Member Exclusive
• Webinar

  Member Exclusive: The value of a sustainable brand strategy

  Member Exclusive