Expert led courses online in a virtual classroom environment.
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Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
Understand AI agents and how to build a simple version with a no-code platform.
Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).
Enhance your copywriting processes by mastering, customising and training generative AI models to deliver optimal results.
Effectively leverage AI to optimise the customer journey for superior customer experiences.
How to use Generative AI tools for creating text, images, animations and videos.
How AI is transforming marketing through creativity, insight and technology.
How to use the latest AI copywriting tools and become a prompt engineer.
Use AI and Generative AI to plan, create, and optimise social media activity.
How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
Use data and analytics to make better decisions and improve performance.
How to develop an effective writing style for B2B.
How to align your B2B digital marketing strategy with business and sales objectives.
How to generate and convert high quality B2B leads.
Plan high-impact B2B communications that drive sales using a 5-step framework.
Develop a B2B marketing strategy to better acquire, engage and retain customers.
B2B product marketing skills for strategic product planning.
Increase marketing effectiveness by changing behaviour.
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
How to get the best results using a persuasive, but still collaborative, negotiation style.
Become a sustainable marketer, certified by the Carbon Literacy Trust.
Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
20% OFF training courses
with code CIM20 at checkout
20% OFF training courses with code CIM20 at checkout
