Here are your tailored learning recommendations to help you strengthen your skills across the four elements of marketing communications, based on your Marketing Index assessment results.
Your current level is .
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Provides practical understanding of how to plan, align, test, launch and manage products effectively.
Understand the way your customer's brain works.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Supercharging Your Personal Impact.
B2B product marketing skills for strategic product planning.
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
How to use a proven, simple six-stage approach to integrated marketing communications planning.
How to build an event marketing strategy and action plan.
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Increase marketing effectiveness by changing behaviour.
Strategies for effective international marketing and expansion into global markets.
A guide for your first 100 days in a new leadership role.