Here are your tailored learning recommendations to help you strengthen your skills across the four elements of data and insights, based on your Marketing Index assessment results.
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How AI is transforming marketing through creativity, insight and technology.
Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to plan and run effective digital communications campaigns using all the key digital channels.
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to maximise your SEO to increase Google SEO traffic and drive more customers.
How to plan and optimise your PPC Google Ads campaigns.
How to align your B2B digital marketing strategy with business and sales objectives.
How to improve the performance of your email campaigns.
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
