Here are your tailored learning recommendations to help you strengthen your skills across the five elements of commercial, based on your Marketing Index assessment results.
Your current level is .
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Leverage AI, analytics and customer insights to create data-driven marketing strategies.
Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
How to become a confident, compelling and influential presenter.
Create presentations that are more effective, compelling, insightful and actionable.
How to get the best results using a persuasive, but still collaborative, negotiation style.
Effective financial management and the relevance of a marketing perspective.
Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
The core fundamentals of marketing: concepts, models, practices and techniques.
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
How to deliver a powerful Internal Communications strategy and plan.
How to generate and convert high quality B2B leads.
How to deliver lawful and ethical marketing programs.