Here are your tailored learning recommendations to help you strengthen your skills across the four elements of brand and reputation, based on your Marketing Index assessment results.
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An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Provides practical understanding of how to plan, align, test, launch and manage products effectively.
Understand the way your customer's brain works.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Supercharging Your Personal Impact.
B2B product marketing skills for strategic product planning.
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
The definitive guide that covers the key principles of marketing.
How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
How to use a proven, simple six-stage approach to integrated marketing communications planning.
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.