Member Exclusive: Supercharge your SEO and first-party data strategy

If your marketing strategy is reliant on paid media and the previous generation of analytics, now is the time to plan for change.

Get ahead of the curve with this member exclusive webinar. Data expert and course director for CIM’s brand-new First-Party Data Strategy training, Graham Hansell, will share his tips on how to grow your SEO and reduce the risk of lost traffic when both third-party cookies and Google Universal Analytics stop serving data to marketers in 2023.

In this session, you will learn how to see Google Analytics 4 as an opportunity to plan and implement a strong privacy-focused measurement strategy. You will also discover how to improve your first-party customer data collection and make sure you’re prepared for the changes to come.

Members can watch this webinar on demand to find out:

• How to benefit from the new Google Analytics 4
• How to grow your SEO to avoid loss of traffic
• How to build a strong measurement strategy