In this episode, host Ben Walker speaks with Tunji Akintokun, Senior Director, Head of Enterprise Solutions UK and Ireland at LinkedIn, about the untapped creative opportunities in B2B marketing. They discuss how LinkedIn’s global reach—over 1 billion members, including 38 million in the UK—makes it a powerful platform for B2B brands. With brand storytelling, executive engagement, and video innovation playing a growing role, Tunji highlights how B2B marketers can move beyond transactional relationships and build emotional connections with their audiences. He also explores how CMOs can align with CFOs to secure investment in brand-building initiatives and the rising impact of AI-powered marketing tools.
Intro:
Welcome to the CIM Marketing podcast. The contents and views expressed by individuals in the CIM Marketing Podcast are their own and do not necessarily represent the views of the companies they work for. We hope you enjoy the episode.
00:18
Host:
Hello everybody, and welcome to the CIM Marketing podcast. And today we have got with us a major brand, one of the giants of social media, LinkedIn, which is, of course, the big platform for business people to converse and discuss and debate and share ideas. And from LinkedIn, we have Tunji Akintokun, who is senior director, head of Enterprise Solutions UK and Ireland at LinkedIn. We are delighted to have you on the show, Tunji, how are you?
00:46
Tunji Akintokun:
Great Ben, and great to be here, and thank you for having me. It's quite a sunny and rainy day here in London, as always, but all good.
00:54
Host:
I'm always happy when at this time of year, when the sun shines at all! Those three days we had early in the week, where we had blissful sunshine, I'm also in North London, just gave us a lift after a fortnight I think it was, wasn't it, of gray skies. But we will brighten our audiences days with some great insights I think, from the world of LinkedIn. We're looking specifically, I think, at B2B, the B2B side, and the untapped creative opportunities within B2B. Probably worth saying that some of the fastest growing companies globally are in B2B products, and on LinkedIn, there is a huge untapped opportunity one would think, that B2B marketers can jump on. I mean, before we get there, it's probably worth a little bit of a rewind. LinkedIn is a bit of a phenomenon, isn't it? You know, it has become a great platform. It's for business people, for B2B brands. And I sketched in the show notes before I came on this afternoon. Brackets, industry standard. It really is the industry standard, isn't it? For business to business people, talking to each other and discussing ideas.
02:02
Tunji Akintokun:
Absolutely. And I think, as you probably quite rightly said, we're a global professional community, and we're just coming up to and surpassing our 1 billion number of members on our platform. And if you think about that, that represents probably over a third of the global working population. That gives us some very unique insights in terms of talent, in terms of marketing, brands, and also around learning and our skills first narrative that we're really focused on now, as we look at how jobs are really changing. If I bring it down into the UK, specifically, we've got around 38 million members on the platform in the UK. And again, if you think about the UK population, represents pretty much everyone on you know of working capability that's on our platform. And I think that's a phenomenal thing.
02:56
Host:
38 million people in the UK are on LinkedIn, which is pretty much everybody who is a professional age, working age, if you like. And 1/3 of the global working population is on LinkedIn as well, which is an extraordinary number. So the reach of this platform is absolutely extraordinary.
03:15
Tunji Akintokun:
It is. It's phenomenal. And we continue to grow. And I think you know, if you think about it, Ben, every minute, six people are hired on our platform, and we've got to reach that spans about 67 million companies who have a LinkedIn page, a company LinkedIn page. So, you know, we're still continuing to see, momentum growing. Where we're seeing a lot of shared subscriptions going up is around our newsletters. We're seeing about 450 million newsletter subscriptions globally, that's up three times year over year. And I think that gives brands and organisations a unique opportunity to reach out, certainly B2B brands, to be able to really make their brands more significant in the marketplace, and probably more importantly, get to the right audiences. Because I think that's probably the most important thing for most marketeers on this on this podcast that want to know how do you get to the right targeted audience that wants your products or services quickly and efficiently and effectively?
04:19
Host:
It's about connections, isn't it? But it's not about untargeted connection. You know, it's about trying to use it as a tool to, as you say, reach the right audiences, the right people to partner with in business, to buy or to sell from. In that space then, in that regard, what are the key trends you're noticing in the B2 B sector, how brands are connecting and targeting each other using the platform?
04:45
Tunji Akintokun:
Well, I guess one of the big areas we're seeing Ben is around how B2B brands are investing in building creative campaigns with more emotional storytelling to humanise their brands. I think that's something that's very important. You know, over the past year, we've seen some engaging, some very clever and more creative ways of delivering their campaigns on our platform. We've done some research recently, and I think we saw 64% of B2B CMOs say that brand building has been elevated in importance by the C-suite as companies look to win more share in the current climate. So as you know, it's a contracted market at the moment, so it's really important that you've got memorable brands, ones that are telling really human stories. And I think that's what we're seeing as key trends. And probably more importantly, they're much more creative. I think we're taking a leaf out of a lot of the what would be seen as more traditional B2C types of branding, and we're seeing that sort of translate into some very creative ways of B2B brands and making themselves more relevant to clients. But the humanising of the brands is a bit that's really important. And I think people want people to connect with those brands, and we're seeing they're actually a lot more memorable as a result. So that's one of the key areas.
06:02
Host:
That is really, really interesting that point. Because, you know, I think probably the natural inclination, perhaps the natural stereotype, is that B2C is about humanisation, B2C is about sort of creating emotional connections, and B2B is about sort of hard-nosed business deals, two businesses partnering together, you scratch my back, I'll scratch yours. What am I going to get out of it? What are you going to get out of it? But you're suggesting that's not true, or at least indeed is perhaps an outdated view, and actually creating an emotional connection between businesses through brand building and storytelling is a strong way forward.
06:42
Tunji Akintokun:
It's a very strong point. And you know, that's also interleaved with the fact that we're seeing more B2B brands using video, humour, and probably more importantly, they're using their executives to really build that authenticity around what they're conveying in terms of their messaging. And I think that's quite important, because if you want brands that are relatable in the B2B space, it's becoming increasingly more important that not just the company speaking about what they do, but they want to see the people behind that. And when executives talk about their organisation or around their brand, we know through our own research and metrics that the engagement levels are considerably higher for that brand through those executives also talking and amplifying that. I always say to marketers, it's important to have your brand promise, or whatever it is that you're wanting to convey to your organisation, but people believe more in it when the CEO or the C-suite also engage in that messaging, in that brand, and get behind it and bring that to life. And that goes back to again, to that humanising it and ensuring that there's a relatable person that's actually bought into that. And we're seeing more and more of that.
07:52
Host:
How easy do you think it is for marketers to make that case to the C-suite? You know, as I say, the sort of stereotype that I put forward earlier, is that B2C is about emotion, B2B is about hard business deals. That stereotype, I think, probably still has some legs in some quarters. But we know from your data, from your experiences, that actually making that humanisation actually works as a strong gambit in B2B as well. How easy do you think it is for marketers to make that case to the C-suite? And how do you make that case to the C-suite?
08:29
Tunji Akintokun:
I think it's becoming easier and I think with most marketeers, one of the significant challenges they face is being able to really show that brand is delivering value, the return on investment that's expected. And what we have seen a shift over, certainly over the last year or so, and again, research has shown us that, through our own research surveys and CMOs, is that they're becoming much more conversant in talking in the language of the chief financial officer, who often will hold the purse strings to where spend is delivered or given to.
So what you're finding a lot of CMOs are becoming is much more financially savvy to be able to talk the language of a CFO, be able to convey messages of how that that values being delivered, and also the return on investment. So that's one area that we're seeing a real shift in being able to demonstrate that. And what we find is that in most organisations, if you can demonstrate value and a return on investment, then you're more likely then to get more investment to continue doing that.
And I think the other area is around three R’s - risk, reputation and revenue. And I think those three things are linked together and what we see with marketing, it's able to mitigate risk. It is able to look at the reputation of an organisation around whatever their brand promises, but also importantly, then it does derive more revenue, ultimately, because if you're protecting your reputation, you're protecting your risk, you become a more relatable brand that people buy into and trust, then that does convey into them, organisations, them wanting to engage more with those other companies, and that ultimately delivers more revenue, because people tend to buy from people, and they buy from brands that they trust.
10:14
Host:
The first step, really, is to try to, talk the language. Interesting phrase, isn't it? Talk the language of the CFO. Don't talk less like a marketer would talk to another marketer, but talk more like a finance person would talk to another finance person and say, you know, what's the hard return on this? Why is this emotional brand building, this humanisation, going to give us a return on investment? How is it going to give us return on investment and what will that ROI be? Talking that sort of language, and that's half the battle to actually making the case of this stuff, which, you know, which Tunji Akintokun tells us works.
10:49
Tunji Akintokun:
It does, absolutely. And I've always found that in any profession, and I'm, you know, I've had a few in terms of different verticals I've worked in and different types of organisations, and I've certainly spent a good part of my career in technology. I think one of the reasons why I was probably successful is that, and I sold a lot of technology, was that because I was able to convey the benefits of that technology to either the CTO at the time, or it would be if it was to the CMO, you're able to talk in their language around what they were looking for. And I think it's the same with marketeers. It's something that often, people in other parts that are selling products and services have to do, but more and more now, it's a skill set that marketeers have to have in being able to talk internally to their stakeholders. You know, whether it is the CFO, which is one we're seeing the trends for. But even if it's other stakeholders in the C-suite, how do you ensure that they're seeing it? Especially around, one of the narratives that we do see, and we talk about a lot within LinkedIn, is around the sales and marketing alignment. And again, it's being able to see the marketing is delivering value to the sales organisation that translates to funnel, whether that's top funnel activity around brand activity or whether it's lower funnel activity around lead or demand generation. And I think again, when you see CMOs that are able to convey that to sales leaders, then that makes for a much more aligned business and more support and more investment going in, because they can see the, you know, the value of that.
12:21
Host:
We now have the ear of the guys who are paying for it, the CFO. We get our campaign. What do we need to do with that campaign? What are the great examples you've seen, Tunji, of creative B2B campaigns?
12:36
Tunji Akintokun:
I’ll tell you what Ben, over the last year, I've seen some great ones, and I'm going to probably highlight a couple. And actually I'm going to highlight two and indulge myself in that these are two that I've been personally involved in which I think are very good examples.
So the first one, which I think is a really great example, is from the professional services company PwC, and they launched an awareness campaign earlier this year to promote their global digital series which is human led, tech-powered, and they decided to form a partnership with us to distribute that content. And the way in which this was done is through a series of different formats which were very high-end production. I think there were five or six videos in the series, and they took a different element of tech and also how that applied, in terms of how it benefits a society. I did one of the episodes, which was around skills and how the skills narrative was changing. We use the skills first narrative here at LinkedIn, because we do believe that skills are the most important thing that you need right now in your role, not just for presently, but also in the future. So we covered around the fact that your job and your role is changing, even if you're not changing jobs, because we're seeing that change, and especially as we see the advent of AI and machine learning and lots of other tools. So that was a really great example of how they conveyed a fairly complex set of narratives into a really, very well produced platform of different series, to take them in bite sized chunks and be able to deliver those on our platform to their users.
The second one, which I do like, which is more recently, is one that we've done with the Department for Business and Trade. And I'm quite proud of this one, because it's the first ever docutainment video series on LinkedIn, and probably a marketeer word there, but it is. It's effectively really good quality TV content in a docu series. And it's called Big in America. It's a five-part series which takes a number of small businesses, and it uses the TV personality Alex Polizzi, who essentially looks at how the DBT can encourage SMBs to export more. So they kind of follow the story in this documentary way, of these five businesses that go around the US as they try and then launch their brand and expand their business over in the US, and it documents the highs, the lows, the challenges, but also the success from that. And that was launched on our platform. And in fact, we did the official launch here at our LinkedIn offices earlier this year with Lord Offord, who's the export minister for the government. And, it's a fantastic example of helping businesses, in this case, small to medium sized businesses. But also it's a platform that can be replicated. So, you know, you could do big in America today, could be big in Asia tomorrow. But I think the whole way it's done and delivered over our platform, because it reaches those SMBs that are on our platform, looking at that, thinking, well, the government's supporting small businesses in other countries and helping with export. How can we get involved with this? And that's exactly what the DBT are looking to do.
So they're two really good examples in different ways of how we're using content, but using it to reach specific, targeted audiences, in terms of decision makers and entrepreneurs who would really find this engaging and something they'd want to get involved in.
16:08
Host:
Presumably through humour, making connection with people who by recognising the challenges of going and exporting your product or service to another territory, and it's creating that connection. At last, the government is speaking to me, it understands the challenges I'm having in getting my product out there, my service out there. It’s illustrating that process through a bit of humour, but also showing that it's on the sides of those businesses that are trying to spread the word of British business elsewhere.
16:37
Tunji Akintokun:
Yes, ironically, it's quite timely, we were sharing internally, our customer, the DBT, actually did a really nice video for us to really show the value and the benefit they're getting from that.
16:48
Host:
Fascinating insights. I mean, now you get a real picture of why these campaigns can work between businesses. These creative, emotional, humanised campaigns can work between businesses, but nevertheless, there must be differences in the way one should approach them as a marketer compared to when one is, you know, marketing on the B2C side. What are those key differences do you think?
17:16
Tunji Akintokun:
Yeah, you're right there Ben and there are some key differences. With B2B, the buying decisions are relatively heavy. They're more group based, whereas with a consumer, it's very much more that one person can make that decision. And also, the sales cycles are a lot longer and actually more complex. There's a huge difference between selling a cloud solution into an organisation, versus selling some hairspray or toothpaste. And the reason for that is because if you're selling these complex solutions, they're much more disruptive. They've got much more of an impact on a company when you make a change, if you implement a new cloud-based solution, rather than buying a point product in the consumer space. So the way you market that, and the expectations on that return on investment over time is very different. And I think that's what I always see as being the longer play that we have to have with B2B marketing as a whole.
And also around, I'd say, the preference we have to build with B2B brands. It's much more about memorability, and that's over a longer term. We've done some great work with our think tank, the B2B Institute. We did this work with the Ehrenberg-Bass Institute, and it's around what you call mental availability and the 95 rule. And this goes to the fact that 95% of the time people are out of the market. They're only in market to purchase something 5% of the time. So you've got to ensure that the other 95% of the time they're out of market, that you are marketing your brand, so that when they are in market, they remember and they relate to your brand, because they say, ah, we're looking for this. This is an organisation I've seen quite often in this space, they've credentialised themselves. And that can be over a long period of time, and that 95 five rule means that they may only be in the market every three years to buy something or have something. So you've got to be having what I would call an always on campaign of marketing. So you know, even if it's little but often, but it has to be often, that you're building that brand over the longer term. So that's very different to more of a B2C brand, which tends to be much more shorter, you'll make a buying decision on a much shorter sales cycle, and as a result, you'll see the return a lot quicker. And it's very binary.
19:39
Host:
That is mind blowing insights, isn't it? Because actually, what you're saying is you need to be at the bus stop when the bus arrives to catch it, but it's not going to be there permanently every second of every day. But that's a great insight when you're trying to make the case for brand building in a creative fashion, when we involve talking to the CFO, to use that 95% will say, 95% of the time customers aren't going shopping. Only 5% of the time are the customers, the business customers, coming shopping, and when they do that shopping, we need to be in their minds. We need to be in their heads. They need to be conscious of us. So it's not that everything we're doing is to make an immediate sale. It's that when the time comes for someone to buy, we are one of the people they want to buy from.
20:26
Tunji Akintokun:
Yeah and to add to that, and it's something that I'm sure many of the listeners may have seen, is that when you look at more B2B buying decisions, there's some great research out there, I think Gartner were the ones I saw more recently in the tech space, where, I think when we talk about the number of buying groups, so when it's one organisation or one person buying something, they spend around roughly about 40% of the time online researching. So it's all the desktop research. They then spend about another 35 to 40% liaising with their peers, and those are peers either in their industry, but also people within their organisation, stakeholders, which is where you get to this sort of 6.8 to seven people on average, in terms of people they confer with within their group. And then by the time you get down to that opportunity for you to actually position your brand or your product, it's about 8% left of the pie that's left at the end of the day where you get into pitch. So before you even get anywhere near pitching to a customer, you better have your brand really out there, so that they see that and also, more importantly, for marketeers, look at those cross-buying groups that that client or that particular sector may look to for advice or counsel around what's been done.
If you can imagine, at an industry event, if you're looking to buy a cloud solution and it's in the CRM space, you know, they'll go to an industry event, they'll talk to other peers, and if that peer says, well, we're using this particular product, then that gets registered, and then they'll go and do a bit more research and think oh this looks credible. So even though they're out of market, it doesn't mean when they're in market, that's when the referenceability comes back, and the relatable, memorable messaging that's been done on the brand activation becomes very relevant, and that's at that time that you can measure and monetise that, and that's the bit that CMOs have to be much more savvy with in terms of conveying that, actually you've got this sale, but this sale was generated maybe 18 months ago through this campaign, and we're able to measure and track how that's done. So that's why it's really important.
22:34
Host:
It’s a creative mindset, but it's also a long term mindset that perhaps you would need in the B2C space.
22:42
Ad Break:
Looking for more ways to learn and upskill? CIM members can register now for our upcoming member exclusive webinars. More details available at cim.co.uk/content
22:52
Host:
Let's expand it out a bit, Tunji, for the last 10 minutes of the show, into the minds of CMOs. You work with them, you meet them, you see a lot of them. What do you think are in the minds of the CMO community at the moment? What's exercising their minds? What are the sort of trends that they're getting to grips with?
23:11
Tunji Akintokun:
Well, I think, at the moment, and with the market and the headwinds that we are seeing in some verticals at the moment, certainly, they're on the hop for delivering a lot more value to customers, you know, they've got to build demand for products and that lower funnel activity we've mentioned before, you know, communicating value to stakeholders and ultimately helping build trust that underpins all of the above, really. So I think for us, what we're seeing is that through these massively dynamic times, they are having to be fluid. They are having to be agile in terms of looking at how the market responds to not just the branding, but how their organisations are doing, and what role that marketing can play in it, but probably more importantly, this role that's become more strategic and central to the business growth. More and more organisations are seeing the importance of marketing, and certainly from a B2B perspective, they also see the growth of their organisations is much more linked to marketing and brand activity than it ever has been before. So I think that importance of the CMO within the organisation has been elevated, and as a result of that, top of mind for them is to be able to deliver on that expectation around that. And as I said before, I think the investment in the language of finance is becoming more and more important, being able to talk fluidly and fluently to CFOs around the impact that marketing has on the bottom line with the CFO is a skill that they are having to acquire and learn. And I've spoken to a couple of CFOs over the last few weeks and that certainly resonates with them. They’re saying, yes, I'm having to really ensure that I understand the measurement parts, where we are seeing the return, and being able to deliver that back in a much more financial language orientated way so that the CFO understands, actually this is delivering value and growth, we need to invest more into this. So that's probably what's top of mind for most CMOs right now.
25:12
Host:
As budgets become tighter, the need to talk the CFOs language becomes even more acute.
25:19
Tunji Akintokun:
It is. And we know the reason why, and I'm sure your listeners know, because it's always one of those easier areas to cut when there are reductions or budgets to be made. Often we see the marketing budget is one where, when you're not able to articulate that value well enough, it's felt or perceived, that budget won't matter. It won't make a difference. It does. And when companies then scratch their heads as to why their brands not as recognised, or they're losing revenue or growth in different areas, they don't always attribute it back to the fact that maybe they've turned off a lot of their marketing activity. And I think that's where I think CMOs have become much more, I guess, savvy, but also more strategic in how they articulate the value that marketing brings.
26:06
Host:
Talking of saving money, you touched on it earlier, we can't let an episode like this go by, particularly given that you come from the tech space, without talking about AI. Is it a saving money tool or something that marketers should be fearful of?
26:20
Tunji Akintokun:
Certainly not fearful of and we've done some research where we know 73% of marketers globally feel confident about using the technology. So that's a really good sign. And I think they can see where it can help. And the reason why is because, for a majority of them, where you need to deliver results, time is probably a precious asset to have, and what AI does for many of them, it will support their work and giving them the focus that they need on what really, truly matters, which is around creativity, building deeper relationships with customers, and having the mental availability and capacity to think about more creative ways to engage with their customers. So we're certainly seeing the majority of marketeers are embracing that, and I think also the tools that are continuing to evolve is giving those marketeers the opportunity to build what I would say are very creative campaigns that drive action, much better connections with customers, and really that unlocks that longer term growth that many of them are looking for.
27:24
Host:
Interesting, it’s a good way of saving money and a useful tool and something that they're not fearful about. That's a great positive message to have on it, because there is a lot of hype around, I mean hype’s undercooking it massively, but for want of a better word, hype around AI and dare I say, some fear, but that number that you give is very encouraging.
27:46
Tunji Akintokun:
It is very encouraging. And I think what we're seeing across all of our LinkedIn platforms, and if you've seen many of the announcements we've made over the last few months, we're introducing more and more AI-enabled tools into our current platforms, from whether you're writing a post on LinkedIn, and you'll see now that for those that are seeing that there's much more AI features that you can use to help you generate posts, right the way through to actually something we launched about a month or so ago, which is a pilot. We've only launched it to a small number of select advertisers in North America, and it's called Accelerate, and it's essentially an automated B2B marketing campaign. It allows the creation of experiences powered by AI and we're testing that around things such as AI-generated copy suggestions to really help marketeers jump start their campaign. So it's really accelerating the opportunity for them to create content and campaigns a lot quicker with AI to help them in their jobs, going back to the fact that it gives them more opportunity and availability to do more of the customer engagement and more of the creatives that really help bring those brilliant campaigns that they're creating to life. So we'll probably talk more about that over the year, as that pilot kind of manifests itself and we get more feedback from it. But going back to the stats, around 73% of marketeers embracing it and feel confident about it, I'm pretty sure that it's going to be successful and we'll see more AI helping marketers do their jobs more efficiently, but also give them that that headspace to be able to be more creative as well.
29:23
Host:
It's fantastic news, actually, and it's interesting the way that you couch it is that it actually freeing them up to do some of that more quintessential human stuff. And to some degree, the whole show has been about humanisation of campaigns and brand building between businesses. And you're saying it is a powerful tool that allows marketers the latitude, the time, to do the customer engagement, to do the quintessentially human part of their job, where they can add the most value, which I think will be a positive message. But in terms of your project work on AI, it's almost a whole new podcast or podcasts of its own, and hopefully you'll come back and join us again and talk to us a little bit more about that when you're further down the line with the research.
30:04
Tunji Akintokun:
Absolutely, and we've done some great work, again, for our listeners, we've done a future of work report on AI, which is on our B2B site. It may even be on our economic graph site, but again, this gives us a really good insight, the deep piece of research done in different industries and the impact, but it's very positive in terms of where AI is going to be really helpful, very useful, but it's ultimately in marketing terms, it's going to really help us to be more creative and be more efficient and more productive in what we do. So I'm excited personally about, I guess, the opportunity for AI, and I'm already using it actively in my job today.
30:43
Host:
That's fantastic and very encouraging message to almost finish on. I'll say almost, I'm going to put you on the spot Tunji. Crystal ball, I'm infamous, my demands on people, crystal Ball gazing. 2024, nearly upon us. By the time this podcast emerges, it will be almost Christmas, and people will be looking, I think it's fair to say, into the new year, what are the key opportunities for CMOs? Do you think for next year, in your space or in your mind?
31:13
Tunji Akintokun:
I think certainly one will be around thought leadership. More and more now we're seeing companies wanting to have a point of view, to be able to have that thought leadership out there to build up their credibility, but their brand, our thought leadership platform, a platform called thought leadership ads, we're seeing an increasing momentum of organisations asking how we can get our - suites and our senior execs more engaged with the platform from a B2B perspective around some of the messaging they want to have. And I think we'll see more of that next year.
The other area, which I'm always excited about, and it's a very innovative ways around how we use video more. And I think next year we'll start to see much more creative ads. I think I've covered a couple of examples how we're using, you know, the Docuseries of DBT is one example, but just using connected TV and using that platform, which is something we're piloting at the moment in beta with a number of customers. I think next year again, that's going to be a product that will really take off, where you're looking at those in feeds into TV, of two specific audiences of specific content from a B2B perspective, which I think, again, will be a really big thing. So that's probably just a couple where I'm pretty excited for next year, and it will be rude of me not to finish on AI. So I think AI will continue to evolve. I think you're going to see a plethora of more announcements from us as an organisation, which, again, will aid marketeers in doing their job more productively and more excitingly next year.
32:51
Host:
That's fantastic. And some great insights, some great future gazing as well, encouraging!
32:58
Tunji Akintokun:
I'm not mistake Meg, but I try my best.
33:01
Host:
(Laughs) Great, thanks for trying. And I'm pretty sure that some of those insights will prove to come true. And certainly the positive message on AI is something I think we can all take a bit of Christmas cheer from. Tunji, it's been absolutely fantastic to have you on the show and to have someone whose insights come from you know, as we said at the top of the show, what is now one of the biggest brands in the world in terms of its utilisation by the public. Great to have you on the show. I will ask the question in the hope that you will return to this CIM podcast soon, because we would love to have you on and particularly, perhaps talk about some of the findings you get as you work along this AI journey, and pass those insights onto the sector.
33:40
Tunji Akintokun:
I'd be delighted to Ben, and thanks for having me again. And I look forward to seeing you hopefully soon.
33:46
Host:
And you Tunji, and you, it's been a great show. Thank you very much indeed. That's Tunji Akintokun, who is senior director, head of Enterprise Solutions UK and Ireland at LinkedIn. See you on the CIM podcast very soon indeed.
34:01
Outro:
If you've enjoyed this episode, be sure to subscribe to the CIM marketing podcast on your platform of choice. If you're listening on Apple podcasts, please leave us a rating and review. We'd love to hear your feedback. CIM Marketing Podcast.
Explore related content and courses for further insight