Marketers have a significant role to play when it comes to supporting businesses drive a more sustainable agenda and practice responsible marketing. This course provides marketers and business owners getting started with sustainability with a broad understanding of the sustainable landscape, and how to take the lead in driving sustainable marketing practice – considering purpose, strategy and communications.
The course explores examples from companies from all over the world who are successfully driving profits with purpose.
Attending this course provides an opportunity for a total rethink about how you should approach sustainability as a marketer reframing traditional marketing models and applying a responsible lens, developing practical actions plans via the Sustainable Marketer Action Plan and a broader 10-step framework to engage the wider business. The course will inspire and support you to develop sustainability as a source of brand loyalty and commercial success and prepare you to take the lead in developing sustainable and responsible marketing strategies for your organisation from a very practical perspective.
This course is designed for marketers, business owners, brand managers and individuals keen to lead the way businesses respond to sustainability challenges and drive meaningful change. Ideal for those who are new to sustainability, providing a solid grounding in awareness of what matters when it comes to sustainable marketing – and supporting practitioners with effective planning and implementation.
| Start Date | Duration | Location | ||
|---|---|---|---|---|
| 24 Apr 2025 | 1d | Virtual | Book Now |
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