Social Media Principles

Overview

This course will introduce you to the key social media platforms such as Facebook, Instagram, blogging, TikTok, X/Twitter, Threads, YouTube and LinkedIn. Delegates will understand the benefits of social media marketing, develop the skills to use the core social channels more effectively, learn how to grow and engage audiences and how to measure the success of social media campaigns.

Who should attend?

Marketers who need to know more about social media marketing, so they can assess its relevance, plan an approach and implement social media campaigns. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

Learning outcomes

• Social media trends and implications for marketers
• Develop an understanding of the key social channels
• Steps for building a social media strategy and plan
• The 4 stages of customer engagement
• How to select which social media platforms to use
• Using social channels to acquire new customers
• Paid social ads and targeting options
• How to influence the influencers
• Using social channels to increase engagement
• Developing a thought leadership profile 
• Tools to measure success and monitor social media mentions