LinkedIn Advertising

Overview

LinkedIn is the no.1 social media platform for B2B lead generation. With around 100 million monthly active users the platform has powerful and granular B2B targeting capabilities for paid advertising. This course is designed to teach you best practice on how to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager. The course takes you through all the important aspects of audience selection, campaign creation and performance monitoring and optimisation. Our LinkedIn advertising six-step framework is designed to provide you with the processes and checklists that will help you successfully plan a campaign from start to finish - including budget planning.

Who should attend?

This course is for marketers or business owners looking to plan and run LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.

Learning outcomes

• Develop your LinkedIn advertising audience personas
• Measure your campaigns using the LinkedIn pixel, event tracking and link tracking
• Build LinkedIn advertising audiences following best practice
• Design ads in line with best practice and use formats that deliver results
• Use benchmarks to optimise your campaigns
• Plan LinkedIn advertising campaigns using a 6-step framework