AI for Copywriting

Overview

Join this highly practical hands-on workshop to discover how AI copywriting tools can enhance your natural writing style and creative skills, equipping you to craft compelling content that drives outstanding results.

You’ll explore how to make the most of leading generative tools, including ChatGPT, Gemini, and Claude. Armed with the latest prompt engineering techniques, you’ll be ready to save time and ensure that content is true to your core brand values.

While the focus is on copywriting, this workshop also briefly covers the latest AI video and graphics creation tools, giving you a well-rounded introduction to AI in content marketing.

Who should attend?

This workshop is ideal for copywriters and marketers who are beginning to explore AI tools to enhance their copywriting skills and boost productivity.

Learning outcomes

• Understand and use AI copywriting tools to enhance your creativity.
• Learn the basics of prompt engineering.
• Create engaging content with AI that appeals to your target audience.
• Ensure your content aligns with your brand values.
• Explore ethical considerations and best practices for using AI.
• Adapt your writing for different marketing channels with AI assistance.
• Get ready for emerging AI technologies and advancements in copywriting. 
• Use AI to write better, more readable content

Please ensure you have the latest version of ChatGPT, Gemini, or Claude for group exercises.

While this workshop typically features ChatGPT, Grammarly, Jasper AI, Copy.AI, Canva, Wave.video, Gemini, DALL-E, Filmora, Lately, Hour One and WordStream, we remain flexible to incorporate newly available AI tools. All tools are free to use.