Elevate your marketing career

The CIM Level 6 Diploma in Professional & Digital Marketing is developed from extensive employer-led research across various sectors, ensuring they align with industry demands.

  • Deliver marketing expertise: Apply the knowledge, skills, and understanding required to excel as a Marketing Manager and deliver on the organisations objectives to perform as a rounded marketing professional.
  • Ensure relevance: Add to your experience to gain an understanding of wider marketing activities and the impact marketing has on the organisation.
  • Demonstrate ability: Build knowledge and skill to prepare for high-level opportunities, enhancing your career path. Gain confidence demonstrating your ability to deliver in the workplace.

Do I qualify? One or more of the following is required: 

  • CIM Level 4 qualification, or relevant equivalent.
  • Level 4 Apprenticeship such as Marketing Executive, or equivalent.
  • Level 6 Apprenticeship such as Marketing Manager, or equivalent.
  • Bachelor's or Master's degree, with one-third of credits from marketing content. 
  • Professional experience (suggested two years of marketing in an operational role).

Got questions? Speak to a learning adviser on 01628 427222 or submit an enquiry.

Module specification

Read the full module details of the CIM Level 6 Diploma.

View full specification

How it works

Personalise your qualification by choosing the modules you want to study.

Find a study centre that offers your choice of modules and study preferences. *

Become a CIM member to manage your qualification and access study resources. *

Display your new qualification and gain recognition!

* The costs of studying a qualification will include the tuition fees which are payable to your chosen study centre, CIM membership which starts from £65 per annum and assessment fees*. The total assessment fees for the Level 6 are: £660 (Global Standard & Developing Markets Rate)/ £540 (Emerging Markets Rate). 

* Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.

Choose your modules

Select four modules to total 50 credits for your Level 6 Diploma. You can now achieve an Extended Diploma by topping up with an additional module.

Strategy and planning

20 credits
(mandatory)

+

Select one of these

Commercial
intelligence

10 credits

Societal
impact

10 credits

Module details

Strategy and planning

Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.

Module specification

Commercial intelligence

Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. Emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.   

Module specification

Societal impact

Marketers need to understand the key concepts of sustainability and wellbeing to drive the level of change organisations need to align, facilitate and support change over the long term. Understand key concepts around engaging with stakeholders and partners) to drive awareness and motivate effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face. 

Module specification

Content strategy

Content marketing is fundamental to s building trust, developing relationships and improving customer conversions. Develop an approach to content marketing that aligns to wider organisational and marketing goals enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.   

Module specification

E-Commerce

Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation. Demonstrate knowledge and skills to develop and effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation. 

Module specification

Brand proposition

Brands support organisations in creating distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. Exploring proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society alongside transparency and authenticity in a digital world.

Module specification

Customer journey optimisation

In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. Utilise strategic frameworks to analyse the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy. 

Module specification

AI marketing

As AI technology continues to advance at a rapid pace, understand how to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies.

Module specification

SEO and paid search management

Adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. Apply knowledge and skills to create an effective search strategy for both organic and paid channels utilizing research techniques to understand customer search behaviour, optimise paid campaigns and websites and maximise search engine visibility.   

Module specification

Social media management

Social media usage continues to grow with the proliferation of new platforms and tools. Develop strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience and create an effective social media strategy to successfully drive audience engagement.

Module specification

Find a place to study

Our qualifications are provided globally by our
network of over 100 Accredited Study Centres.

FIND A STUDY CENTRE

Enquire now

If you would like further details on our qualifications, please complete the enquiry form below and we will be in touch.
Alternatively, to speak to our learning advisers call 01628 427222

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