The Chartered Institute of Marketing and the Tanzania Marketing Science Association Announce Partnership

• New partnership between CIM and TMSA built on shared goal for the advancement of the marketing profession
• New collaboration to support marketers throughout Tanzania and the UK, assisting career development
• UK and African marketers will benefit from access to the latest resources to develop skills and drive organisation performance

3^rd April, 2025: The Chartered Institute of Marketing (CIM) and the Tanzania Marketing Science Association (TMSA) have announced a partnership to collectively advance the marketing profession, for the benefit of marketing professionals, businesses and society in Tanzania and the UK, effective from 1st February 2025.

The alliance between CIM and TMSA aims to stimulate the advancement of the marketing profession in both Tanzania and the UK by offering professional marketers in both countries access to valuable development opportunities and resources.

The agreement will also see the two bodies develop and promote a shared pathway for professional marketers to obtain CIM and TMSA membership. They adopt a framework to align qualifications and undertake research to achieve greater awareness and reach throughout Tanzania and the UK.

Additionally, CIM and TMSA will support events that encourage unity in the marketing sector. TMSA will also embrace CIM's Global Professional Marketing Framework (GPMF), featuring it on their website and using it as a basis for developing marketing capability globally.

Discussing the partnership, Chris Daly, Chief Executive of CIM said: "We are delighted to announce this partnership with the Tanzania Marketing Science Association, which will be vital in advancing the marketing profession in Tanzania. We hope this partnership can be the start of a productive, mutually beneficial, working relationship that will help both organisations and the marketers we support to thrive in the years that follow. Together, we are committed to promoting excellence and creating development opportunities for marketers in both regions, empowering professionals across the sector to benefit their organisations and make meaningful contributions to society through their knowledge and skills."

Prof. Emmanuel Chao, Director of TMSA, commented: "The Tanzania Marketing Science Association is delighted to agree a partnership with CIM, as we look to advance the profession and empower marketers. The alignment of membership, qualifications and standards will help to upskill current marketing professionals and maximise the quality of the aspiring marketers, which will improve their job prospects in a challenging environment. Organisations and society can only benefit from this partnership and the enhanced marketing professionals it will create."

-ENDS-

For CIM media enquiries

James Delves
Head of PR, Content and Community, CIM
James.Delves@cim.co.uk 

For TMSA media enquiries

Beatrice Kihanza
Head of Marketing and Communication, TMSA
beatrice@tmsa.or.tz

About CIM

For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies and the wider society. Today, we play a more significant role than ever in supporting, developing and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate transformative discussion and ideas.

On an individual level, marketers at every stage of their career find us a trusted and people-centred provider of clear guidance, training and professional qualifications – especially on their path to being accredited as a Chartered Marketer. If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business.

We’re at the forefront of all that’s exciting about marketing. Our services build careers and boost businesses. We continue to speak out for our industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem. Find out more about CIM by visiting www.cim.co.uk.

About TMSA

Tanzania Marketing Science Association (TMSA) is a professional marketing organization which harmonizes knowledge and practice of the marketing field with a vision of achieving a strong marketing professional ecosystem in Tanzania and beyond. With over 10 years of experience, the association has been driven by an informed community of industry and academia experts. The association provides a variety of solutions and services that suit organization and individual needs. Some notable services include professional training programs such as certified professional marketer, certified marketer and certified digital marketer. The trainings are designed to suit specific organizational needs. With a dedicated professional team, the associations generate a force for creating the next generation of marketers in Tanzania and beyond. Find out more about TMSA by visiting www.tmsa.or.tz.