PRESS RELEASE

CIM and the Australian Marketing Institute announce joint-partnership

● CIM and AMI members will be able to take advantage of a joint membership at a preferential rate, with a 15% discount on CIM courses
● New partnership will meet growing demands for marketing training, providing access to over 90+ virtual CIM and AMI courses

Today the Chartered Institute of Marketing (CIM) and the Australian Marketing Institute (AMI) announced a partnership to support marketers in the UK and Australia. Members of CIM and the AMI will be able to take advantage of a joint membership at a preferential rate, allowing for best practice, training and resources to be shared.

The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation. The joint membership will enable AMI members who are also CIM members to benefit from a 15% reduction in CIM training course fees. This will allow members to access over 90 virtual and online training courses, ranging from digital marketing and brand strategy to product management, and customer experience.

Each CIM training course will be virtually hosted by a renowned subject matter expert enabling attendees to immediately apply the latest best marketing practice to their daily activities. Completion of the courses will see AMI and CIM members receive a globally recognised certificate from CIM, which they can use to demonstrate their commitment to Continuing Professional Development (CPD).

Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered member of CIM or join AMI’s Certified Professional Marketer programme (CPM).

Discussing the joint-partnership Chris Daly, CEO of CIM said: “This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that the AMI shared our passion for upskilling through training and qualifications. The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars and best practice – making Australian and British marketers the envy of the world.”

John Clay, director of the Australian Marketing Institute (AMI) and Chris Daly, CEO of the Chartered Institute of Marketing (CIM)

Discussing the partnership Narendra Prasad, Chief Executive Officer, Australian Marketing Institute said: “This partnership between AMI and CIM is a milestone achievement in the long history of the two Institutes, that came to fruition after 2 years’ of fruitful discussions. We exist to progress the careers of our members. This partnership enables us to bring the best there is to upskill our professional marketers and provide recognition at both national and global levels.”

To see a full list of virtual courses, open to AMI and CIM members click here.

-ENDS-

Notes to editors:

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About CIM:
For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk

About The Australian Marketing Institute:
The Australian Marketing Institute is the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia. With the largest network of marketers across the country, who share upstanding qualities of integrity, ethics, trust and experience. The AMI Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise. The Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933. Find out more about AMI by visiting www.ami.org.au