Media round up: GCSE and A-Level results, marketing qualifications and the future of marketing

As students across the country received their GCSE and A-Level results, CIM spoke with key media publications to discuss marketing careers, routes into marketing, qualifications and the need for digital agility.

Maggie Jones, CIM’s Director of Qualifications and Partnerships, has been prominently featured, congratulating students who received their results and sharing valuable advice on pathways into marketing and the benefits that a career in the industry can bring.

Jones also took part in a recent video interview with Learning News where she delved into CIM’s newly launched Global Professional Marketing Framework and introduced CIM’s new suite of shorter, sharper qualifications, designed to provide aspiring marketers with the skills, knowledge and insight needed to drive their careers.

For a comprehensive overview of media appearances, see the full roundup below.

FE News: GCSE and A-Level results

“Congratulations to all students receiving their exam results this morning. Everyone should be very proud of the dedication, hard work, and perseverance they have shown.

“As those students who received their results today take the next step in their life, it’s worth bearing in mind the popularity of studying for a marketing qualification, with research showing that three fifths, (60%) of young people consider it an option. Marketing is a flexible field that opens up a world of possibilities for the future, not least as the industry capitalises on emerging technologies like AI.

You can read Jones’ full comments here.

Learning News: Options for those not choosing University

"For those who didn’t get the grades they hoped for or who don’t want to go to university, there are a number of routes that don’t involve a degree. Marketing apprenticeships provide valuable practical experience alongside theoretical knowledge. Aspiring marketers can also study professional qualifications which develop essential knowledge and open up career opportunities.

"It is vital that young people are aware of the varied pathways available to them, and we are committed to supporting initiatives that provide flexible and accessible routes into marketing careers.

You can read Jones’ full comments here.

Learning News: CIM digital agility courses (Video Interview)

Jones also joined Rob Clarke of Learning News to discuss CIM's new suite of qualifications which target skills and behaviours relating to digital agility as well asb wider perspective on the skills challenges facing marketing and comms workers. Jones also discussed the launch of CIM's Global Professional Marketing Framework. 

You can watch Jones' full video interview here.