Media round-up: Apprenticeship Week, professional standards in marketing
CIM spoke to leading publications regarding new research into the advantages of professional standards in marketing and how the sector is a vital growth driver in these times of economic uncertainty.
The results from the study helped to reinforce the importance of CIM’s Global Professional Marketing Framework (GPMF), which aims to facilitate consistent, industry-wide standards in the marketing sector through its guidance.
As National Apprenticeship Week kicked off across the UK, we also discussed the importance of marketing apprenticeships and how marketers can break into the sector and drive their careers.
Our campaign on this week-long event, which took place between 10th and 16th February, saw CIM gain coverage on a range of websites:
The value of marketing apprenticeships
HR Magazine: Debunked: Four top apprenticeship myths
For Apprenticeship Week, our chief executive Chris Daly wrote a piece debunking common misconceptions regarding apprenticeships:
“Investing in ongoing professional development and certification isn’t just about boosting credibility; it’s a strategic move to improve performance, drive better outcomes, and ultimately protect business resources.”
You can read the full feature here.
Marketing Week: Brands urged to recognise apprenticeship value exchange
CIM's head of qualifications Aaron Goodall spoke about the growth and advantages of apprenticeships:
"There are some really positive things that come out of that method of vocational qualifications and training that support people to be more work ready, rather than being knowledge heavy."
You can read the full feature here.
Marketing Week: Three marketers on the value of apprenticeships
Cerys Gardiner, who studied two CIM qualifications in her journey to become a chartered marketer, spoke to Marketing Week about the value of apprenticeships:
"Progressing from digital marketing apprentice to marketing and events coordinator during her more than five years with the business, Gardiner went on to study for a CIM Level 4 Certificate in Professional Marketing and Level 6 Diploma in Professional Marketing – becoming a chartered marketer by the age of 25.
"With no established marketing team to slot into, Gardiner reported directly into the managing director in a role roughly split into four days working each week and one day studying.
"She describes the experience as “phenomenal”, particularly as she got to work on other parts of the business beyond marketing, from getting stuck into sales to purchasing and admin. Gaining this overall view of the business has proved invaluable."
You can read the full feature here.
The need for professionalism and standards
CIM’s study into professionalism and standards also saw us gain coverage on numerous marketing and HR websites.
Our survey of more than 500 business decision-makers revealed that 45% of business leaders have reservations about the level of professionalism across marketing, HR and sales. A lack of formal qualifications not only affects team morale and campaign effectiveness but also leads to wasted budgets—an issue businesses can’t afford, especially in today’s economic climate.
Discussing the results CIM chief executive Chris Daly commented: “These findings highlight a critical challenge for the marketing profession. The data clearly shows that a lack of formal qualifications not only affects team morale and campaign effectiveness but also leads to wasted budgets – an issue businesses can’t afford, especially in today’s economic climate."
The study and CIM chief executive Chris Daly’s comments on the results were covered by:
FAQs
MyCIM
