Elite Business - The need for digital skills

By Daniel Rowles, Course Director, CIM

How can SMEs, entrepreneurs and start-ups compete against global organisations with bigger teams and resources? Digital marketing is a great battleground to start in, but we need to work out the weaknesses of our competitors and take a serious look at our own abilities to get the most from the opportunities on offer. So how can we understand those weaknesses and opportunities? A new piece of research, the Digital Marketing Skills Benchmark, provides some helpful insight.

To read Daniel Rowles full article with Elite Business, click here: http://elitebusinessmagazine.co.uk/sales-marketing/item/the-need-for-digital-skills