CIM Standards

Code of Professional Conduct

Setting the benchmark for ethical, responsible marketing.

At The Chartered Institute of Marketing (CIM), one of our core purposes is to promote and maintain the highest standards of professionalism, integrity and marketing practice.

Our Code of Conduct sets out what's expected of professional responsible marketers, from how you communicate and make decisions to how you represent yourself.

This code reflects what CIM stands for. It helps protect the credibility of the marketing profession and ensures it continues to serve individuals, businesses, and society with transparency and trust.

By joining as a member, you’re committing to uphold these standards and contributing to a future where marketing delivers impact and thrives.

For a detailed view of the standards CIM and our members uphold, read the full Code of Professional Conduct.

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