Sustainable Marketing - The Complete Guide

Overview

Can Marketing Save the Planet  is a leading voice driving change through education, training and thought leadership. The Can Marketing Save the Planet podcast features industry leaders, brands and experts discussing marketing’s role in sustainable transformation.

Sustainability is a core business priority with marketing playing a critical role in driving change. This course provides a strategic framework to align marketing with sustainability / ESG objectives, exploring navigating green claims, developing responsible strategies, building effective marketing plans and the metrics to measure it, all contributing to long-term commercial and environmental success. Supported with case studies, examples, activities, reflections and useful resources.

This course consists of six core modules:

1. The operating landscape – The evolving business environment and its impact on marketing
2. Sustainable marketing – Marketing’s role in supporting and driving sustainability agendas
3. Rethinking the 7Ps – Apply sustainability principles across the marketing mix
4. Greenwashing – The fundamentals of green claims and responsible marketing
5. Marketing sustainability – Strategies and tactics to communicate sustainability effectively
6. Metrics and KPIs – Align marketing performance, commercial and sustainability goals
    

Total learning time: 25 hours

Access to course materials is provided for twelve months, with login details issued within 24 hours of booking.

For the best experience, we recommend using Google Chrome or Apple Safari on mobile devices. If you have any technical requirements, please get in touch.

Who should attend?

This course is designed for marketing professionals looking to integrate sustainability into their strategy, as well as those responsible for ESG communications and sustainable brand positioning.

Learning outcomes

• Understand the sustainability challenges shaping the marketing landscape
• Develop commercially viable sustainable marketing strategies aligned with business objectives
• Navigate green claims through compliance with regulations
• Apply a sustainability lens to the marketing mix and customer engagement
• Create marketing plans that support ESG and sustainability agendas
• Understand the role of language and communication in driving sustainable behaviour change
• Gain insight into key sustainability frameworks, including ESG, CSR, Net Zero and carbon literacy
• Align performance metrics with commercial and sustainability targets