Can Marketing Save the Planet  is a leading voice driving change through education, training and thought leadership. The Can Marketing Save the Planet podcast features industry leaders, brands and experts discussing marketing’s role in sustainable transformation.

Sustainability is a core business priority with marketing playing a critical role in driving change. This course provides a strategic framework to align marketing with sustainability / ESG objectives, exploring navigating green claims, developing responsible strategies, building effective marketing plans and the metrics to measure it, all contributing to long-term commercial and environmental success. Supported with case studies, examples, activities, reflections and useful resources.

This course consists of six core modules:

1. The operating landscape – The evolving business environment and its impact on marketing
2. Sustainable marketing – Marketing’s role in supporting and driving sustainability agendas
3. Rethinking the 7Ps – Apply sustainability principles across the marketing mix
4. Greenwashing – The fundamentals of green claims and responsible marketing
5. Marketing sustainability – Strategies and tactics to communicate sustainability effectively
6. Metrics and KPIs – Align marketing performance, commercial and sustainability goals
    

Total learning time: 25 hours

Access to course materials is provided for twelve months, with login details issued within 24 hours of booking.

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