This course will introduce you to the key social media platforms such as Facebook, Instagram, blogging, TikTok, X/Twitter, Threads, YouTube and LinkedIn. Delegates will understand the benefits of social media marketing, develop the skills to use the core social channels more effectively, learn how to grow and engage audiences and how to measure the success of social media campaigns.
Marketers who need to know more about social media marketing, so they can assess its relevance, plan an approach and implement social media campaigns. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.
- Social media trends and implications for marketers
- Develop an understanding of the key social channels
- Steps for building a social media strategy and plan
- The 4 stages of customer engagement
- How to select which social media platforms to use
- Using social channels to acquire new customers
- Paid social ads and targeting options
- How to influence the influencers
- Using social channels to increase engagement
- Developing a thought leadership profile
- Tools to measure success and monitor social media mentions
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Very useful and informative. Engaged every participant and adapted examples for every participant to make it more relevant for their business.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
