Social Media Marketing – Online Course

Overview

The Social Media course is designed to provide you with a comprehensive understanding of managing and leveraging social media platforms effectively. From ethical practices to measurement and policy, this course equips you with the necessary knowledge and techniques to create impactful and responsible social media strategies. You will learn how to curate engaging content, implement effective posting schedules, gain insights into the significance of social signals and explore various tools and techniques for real-time social media monitoring.

This flexible course is built around 6 hours of online study across 9 modules. You will have access to comprehensive course materials, available 24/7, enabling you to study at your own pace and fit learning into your busy schedule. The course includes engaging video tutorials, interactive quizzes, downloadable resources, templates, and real-life examples to provide practical insights.

To help you apply the insights and tips, you will have access to the content for twelve months.

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.

For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.

Who should attend?

This course is ideal for digital marketers, social media managers, communication professionals or business owners. This course equips you with essential skills for managing social media channels, curating engaging content, and building a strong online presence.

Learning outcomes

Social Media

• • The role of social media in the user journey
  • How social media has evolved, assessing activity and mitigating risks

Managing Social Media

• • Understand the fundamentals of managing social media channels
  • Create effective campaigns, moderation issues, and social media monitoring

Ethical Social Media

• • Explore ethical considerations in social media marketing and content creation
  • Responsible practices for handling user data, privacy concerns and online interactions

Social Media Buy-In and Risk

• • Strategies to gain support for social media initiatives from stakeholders
  • Risks associated with social media usage and risk mitigation strategies

Managing Social Media Outreach

• • How to engage with audiences, respond to inquiries, and manage online communities
  • Techniques to build brand loyalty and create positive interactions with customers

Social Signals

• • The significance of social signals in SEO and online visibility
  • Leverage social signals to enhance brand authority and increase website traffic

Social Media Monitoring

• • Tools and techniques for real-time monitoring of social media platforms
  • How to analyse social media data to inform marketing strategies

Social Media Measurement

• • How to measure the effectiveness of social media campaigns and activities
  • Key performance indicators (KPIs) and how to derive actionable insights

Social Media Employee Policy

• • The importance of establishing a social media policy for organisations
  • Guidelines for employees' social media usage and crisis management