Product leaders play a critical role in driving innovation, profitability and organisational growth. This masterclass focuses on building advanced capability in product strategy — from setting long-term direction to managing complex portfolios and embedding innovation at scale. It explores how product vision aligns with commercial goals, how to prioritise investment, and how to ensure delivery is efficient and customer-centred, adapting rapidly to shifting customer expectations and market conditions.
Strategic frameworks are combined with practical tools, covering market evaluation, portfolio management, development of new business models and best practice decision-making. It also explores ways to identify, categorise and prioritise AI opportunities to build strategies that maximises competitive advantage, increases profitability and further strengthens evidence-based decision making.
B2C and B2B senior product and proposition leaders responsible for growing existing portfolios and identifying opportunities to expand into new markets. It is designed for those who want to accelerate innovation, strengthen decision-making and embed a structured, evidence-based approach to product strategy.
- Define the strategic role of product leadership in driving growth and innovation
- Align product vision, strategy and roadmap with commercial and customer objectives
- Evaluate portfolios using Product Lifecycle, Boston Matrix and Three Horizons models
- Design an “opportunity map” to identify and prioritise AI opportunities
- Use evidence-based methods to test, learn and validate strategic decisions
- Strengthen product–market fit through experimentation and customer insight
- Adopt incremental development approaches to accelerate delivery against the roadmap
- Identify and address barriers to innovation and execution within the organisation
- Influence culture and governance to enable innovation and best decision-making practices
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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