As product managers it’s our job to make sure our products and services address three key areas:
- Are they desirable - do they meet a market need?
- Are they feasible - can we actually deliver them?
- Are they viable - will they be profitable?
In this course, we will help you to spot good opportunities that deliver value to both your organisation and the customer at all stages of the product lifecycle; give you techniques to improve how you pitch for the resources to deliver them and help you move faster and cheaper throughout the development stages.
B2B and B2C product owners, managers, executives and product marketing managers, who are responsible for managing and growing existing products and finding innovation opportunities for new products and new markets.
- Explore opportunities for growth across the full product lifecycle
- Review the key reasons why many new ideas fail & explore approaches to counteract them
- Learn a 7-step process to work out which new ideas are worth presenting
- Adopt an evidence-based approach to internal pitching & decision-making
- Explore ways to improve alignment to your product vision, roadmap & backlog within a broader stakeholder group
- Explore customer discovery techniques that establish you as the customer champion & deliver effective value propositions
- Discover helpful agile / lean approaches including the test-measure-learn-iterate cycle to reduce your development costs & time to market
- Find product-market fit through co-development, rapid prototyping & experiments
- Improve your “go-to-market” strategies using the traditional 4P model
- How to set personal & product measures of success (KPIs)
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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