Podcast Strategy and Production

Overview

Podcasting has exploded in popularity over the last few years and is fast becoming one of the most powerful forms of media. For brands and businesses, understanding how to utilise this dynamic style of content is an essential part of the modern-day marketing mix. 

This highly interactive workshop will show you exactly how to plan, produce, launch, grow and monetise your own show and - if you are already creating a show - how to make it even more impactful. 

You’ll learn how to produce content that enables you to have the opportunity to reach the 10 million+ listeners who tune into podcasts weekly and gives you the opportunity to build your brand’s expert positioning and authority in the marketplace. Whether you are looking to communicate your C-Suite executives’ credibility or drive a core campaign or marketing message via a medium that you have control over, you will see why podcasting has become one of the most valuable tools in the marketers' toolkit. 

Who should attend?

This course is designed for Social Media, Communications, PR, Content and Marketing team members who are interested in how an ‘owned-media’ podcast strategy can add value to the brands and businesses that they represent - whether you are working on the strategy of a new podcast series launch or are looking at ways to further utilise the power of podcasting for an existing show. 

Learning outcomes

• Your Podcast: How to amplify your brand by creating and executing an impactful ‘owned-media’ podcast strategy
• Build A Brand: How podcasting and long-form content can enable you to drive fully functioning content marketing campaigns
• Setup: How to plan and set up all your systems to maximise your organic reach on all major audio platforms Apple and Spotify
• Equipment + Software: What hardware and software you can use to create a professional looking and sounding show that positions you as an expert in your space
• Production: Simple expert production tips that save you time and makes your content best-in-class
• Show Creation: How to activate your podcast strategy using a step-by-step guide to all the essential considerations to create a high-powered audio brand
• Marketing Your Show: How to turn your podcast into a content machine that can create daily high-value content that can be used across your various organic channels, as well as clips for your advertising campaigns
• Launch: How to use a 3-show launch strategy to work with the leading platforms ensuring your podcast hits the top charts and gains maximum organic reach