Partnership marketing can be a powerful approach to achieving strategic organisation objectives as well as improving performance of ongoing tactical marketing activities.  Marketing partnerships can raise brand and organisational awareness, improve the quality of content, acquire and engage prospective customers; accelerate purchases and improve customer retention.

This course is designed to help marketers navigate the partnership marketing landscape and provide tools and frameworks to help in create and implement different types of marketing partnerships. We will look at brand, content, influencer business and channel/reseller marketing partnerships. We will cover how to plan and manage a marketing partnership, how to develop a partnership marketing plan, how to manage ongoing challenges such as goal conflict and how to review and assess the effectiveness of a marketing partnership.